How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Happy Wednesday fellow QBs,
I'm not going to sugarcoat it. The marketing job you know is becoming obsolete. 📉
If you're still just "doing marketing," you're falling behind. The lines have blurred, and if you're not building, you're not growing. This week, we're talking about two non-negotiable shifts you need to make right now.
First: Your job is now a product job. If you don't have product sense, you're already irrelevant. It's that simple.
Second: AI is no longer a toy. It's your new creative partner. If you're not using AI-native tools, you're getting outpaced by solo marketers who are.
This isn't a drill. This is a wake-up call. 🚨
And because I'm not going to leave you hanging, I've got five tools you can use today to start making these shifts. No excuses.
Let's get to work.
✅ Reality Check
Job descriptions don't lie. We're seeing a massive spike in marketing roles that demand "product sense." At the same time, the smartest solo marketers are already deep in prototyping tools. They're not just promoting anymore; they're building. The message is crystal clear: if you're not part of the product conversation, you're going to be left out of the room.
📈This Week's Trends
Marketers as Product Managers 🧠
The line between marketing and product hasn't just blurred; it's been completely erased. You're now expected to be an active participant in the creation and improvement of products. This means getting your hands dirty with AI-powered tools to build prototypes and test ideas. This isn't just a new skill to add to your resume; it's a fundamental redefinition of your role. You're no longer just a service provider; you're a strategic partner who drives growth from day one.
For solo marketers, this is your chance to level up. By embracing your inner product manager, you can have a seismic impact on the business and your career. You're no longer just the person who brings in leads; you're the person who builds a product that people can't live without. This is how you become bulletproof. [1] [2] [3]
The Rise of AI-Native Creative 🤖
AI is no longer your intern; it's your creative director. AI-native tools are now generating ideas, designs, and copy that are not just good, but groundbreaking. The quality of AI-generated creative is so high that it's becoming impossible to distinguish from human-made content. If you're not using it, you're competing with one hand tied behind your back.
For solo marketers, this is the ultimate equalizer. You now have access to an entire creative agency in your browser. This allows you to produce world-class content at a scale that was previously unimaginable. This isn't about replacing your creativity; it's about giving it superpowers. 🚀 [4] [5] [6]
⚙️5 Tools to Try This Week
1. v0.dev
What it does: A generative UI platform that lets you create prototypes and websites with simple text prompts. 🤯
Best use case: Quickly spinning up a landing page or app prototype to get instant feedback from stakeholders or real users.
Replaces/Simplifies: The need to hire a designer or developer for early-stage product ideas. 💸
Pricing: Free tier with limited credits, so you can start building today.
Verdict: Try
Tags: ⚙️ Ops
2. Jasper
What it does: An AI content platform that helps you create everything from blog posts to ad copy in minutes. ✍️
Best use case: Obliterating writer's block and scaling your content production without sacrificing quality.
Replaces/Simplifies: The need to write every single word from scratch or hire a freelance copywriter. ⏰
Pricing: Free trial available, so you have no excuse not to try it.
Verdict: Try
Tags: 🎨 Content
3. Lovable
What it does: An AI-powered no-code app builder that turns text descriptions into fully functional web apps and prototypes. 🤯
Best use case: Building interactive prototypes to test your product concepts with real users before writing a single line of code.
Replaces/Simplifies: The need for a dedicated designer or developer in the early stages of product development. 💸
Pricing: Free tier available with limited credits.
Verdict: Try
Tags: ⚙️ Ops
4. Relume
What it does: An AI wireframing and design tool that generates website sitemaps and prototypes from simple text descriptions. 🎨
Best use case: Creating structured website and app designs without needing any design expertise.
Replaces/Simplifies: Manual wireframing tools and the need to hire a UX designer for initial planning. 💸
Pricing: Free trial available.
Verdict: Try
Tags: 🎨 Design
5. Webflow
What it does: A visual web development platform that lets you design, build, and launch responsive websites without writing code. 🚀
Best use case: Building a custom landing page or portfolio site that looks like it was built by a top-tier agency.
Replaces/Simplifies: The need to hire a web developer or use clunky, template-based website builders.
Pricing: Free plan available with limited features.
Verdict: Try
Tags: ⚙️ Ops
The clock is ticking. ⏳
Are you going to be the marketer who talks about these trends, or the one who's already using them to build the future?
Pick one tool. Just one. And build something with it this week.
If this lit a fire under you, forward it to another solo marketer who needs a wake-up call.
Let's build marketers who build.
Happy building,
Jeff